LOVEFiLM

Direct mail, email, web content, print advertising, marketing

Before Netflix, LOVEFiLM was the largest online DVD rental and movie streaming company in Europe.

During my time there, I managed all refer-a-friend campaigns and retention activity in the UK, as well as a national door drop campaign to over 2 million households.

Among many other creative copy projects, I ran a copy test against a long-standing, successful DM letter to see whether talking to customers with a warmer tone of voice would improve response.

It did, by 6% and became the new control version (see image ‘Thanks for loving LOVEFiLM’).