If, like many small businesses, you’ve had to slow down or close your doors while we navigate our way through the next few months, now could be the perfect time to give your website a little TLC. It’s not something we get round to very often, but looking at your...

Well, there’s a sentence I never thought I’d write. The world seems to have gone completely mad in the last few weeks. People are fighting in supermarkets. The elderly are confined to their homes. Stressed parents are home schooling their kids. Americans are queuing...

Recently, I was involved in creating and launching a brand new platform for one of my clients, alongside an in-house scrum team. It’s fair to say that we learnt a few important lessons along the way, but it wasn’t until we were reviewing the website at a wash up...

I’ll be honest; I’m not really into the whole diet thing. The second I try to stop myself eating something, I become obsessed and eat more of it. But it seems I’m not alone, as a whopping 95% of all diets fail miserably. So why are we so bad at dieting? It’s all about...

The Professional Copywriters Network hold a conference every year for copywriters old and new.
Here’s my top 10 takeaways from the CopyCon 2019.

In these times of austerity, it's easy to think that hiring someone for a few weeks to get a project off the ground is a little extravagant. But you'd be mistaken. Over the years, I've worked with many different teams, both in companies I've worked for and the...

A few people have asked me recently about the value of SEO and whether it really is that important for your business. How much of an impact will optimising your website content actually have, and what are the "golden rules" of SEO for someone just getting started?...

I was doing a bit of a Spring clean this morning, and came across a 20-page brochure from 2010: The Art of Long Copy. It was the results supplement of a competition in association with Campaign magazine, whereby ad agencies and in-house teams submit adverts in order...

I worked in various direct marketing roles for just over eleven years. Starting off as a marketing assistant (specialising in copywriting, of course), I gradually acquired the necessary skills and grew in confidence until I emerged a fully-fledged direct marketing...

This is one of the most common misconceptions associated with copywriting, especially within companies using in-house marketers to handle everything from budgeting, strategy, managing suppliers, reporting and creative execution. How many marketing managers have you...